In today’s world, social media is considered a key strategy to reach any audience. This has moved beyond a simple post or tweet and into the realm of social videos, including anything from a moving infographic to a 30 second caption on the work a charity has done or a charity ambassador testimonial.
While traditional corporate videos and advertisements are important, a social video allows companies to increase their brand mentions, become more relevant, improve their popularity and have the chance to go “viral.”
So grab the bull by the horns and optimize your charity’s use of social video with these tips.
To read the full article, click here.
Courtesy of Charity Village